Oliver Drägert
Conversion Rate Optimization & Web Analytics Expert
More sales, less guesswork: Conversion rate optimization for online shops and booking platforms
As a CRO freelancer, I support e-commerce companies in realising their full sales potential. With over 10 years of experience, more than 1,000 A/B tests carried out and in-depth expertise in data analysis, UX and technical implementation, I find the right levers to increase conversion for every platform.
My approach: 100% data-driven, customised, practical – and always with the aim of anchoring sustainable growth in your company.
A selection of my CRO projects as a freelancer:
Leverage hidden sales potential – with targeted conversion rate optimization
Conversion rate optimization (CRO) is the key to unlocking the full potential of your online shop. While many companies focus on increasing traffic, hidden sales potential often falls by the wayside. With targeted CRO, you can convert existing visitors into paying customers – efficiently, sustainably and without additional advertising costs.
In e-commerce in particular, small details often determine success. Through data-supported analyses, systematic testing and a consistent focus on the user experience, you not only increase your conversion rate, but also the satisfaction of your customers. The result: more sales, a quick return on investment and a strong competitive position.
CRO is not a one-off measure, but a strategic advantage that will help your company grow in the long term.
Your goals. My toolbox for measurable growth.
A/B testing & experimentation
I develop, implement and analyse structured A/B tests to make optimization potential measurable and increase your conversion rate in a targeted manner.
CRO strategy & workflow establishment
Together with your team, I establish an efficient CRO process – from brainstorming to evaluation – and anchor conversion rate optimization as an integral part of your organisation.
Technical set-up & tool integration
I support you in selecting, setting up and integrating modern testing and analysis tools so that you receive valid and meaningful data at all times.
UX analysis & user research
I use qualitative and quantitative methods to identify weaknesses in the user experience and provide concrete approaches for improving user guidance.
Workshops, coaching & enablement
I pass on my knowledge in practical workshops and individual coaching sessions so that your team can implement CRO measures independently and sustainably.
Interim management
As an experienced CRO freelancer, I can take on temporary responsibility in your company to bridge staff shortages or drive forward specific projects.
How I work: data-driven, collaborative, effective
My approach as a CRO freelancer is based on a clear methodology: every optimization begins with a sound analysis of your data and user behaviour. Together with your team, I develop hypotheses that we systematically test using A/B tests and targeted experiments. I use the latest tools and technologies to achieve valid results and enable rapid learning effects.
Close collaboration with your internal teams is at the centre of my work. I don’t see myself as an external service provider, but as a partner at eye level who imparts knowledge and creates sustainable structures. In this way, conversion rate optimization becomes a permanent competence in your company – and you benefit in the long term from continuous growth and an improved user experience.
Oliver Drägert – Your CRO freelancer with more than a decade of experience
As a CRO freelancer, I have over ten years of experience in the optimization of e-commerce platforms, online shops and digital business models. My expertise ranges from the development and evaluation of complex A/B tests to the introduction of company-wide CRO programmes and the management of agile teams at C-level.
My most recent projects include the role of CRO Manager & AB Tasty Engineer at Misumi Europe, where I design and analyse A/B tests and support the team in building a culture of experimentation. As a Website Optimization Consultant for Scanhaus Marlow, I trained the team in web analytics (GA4), identified UX potential and carried out A/B tests.
At H World International (Steigenberger Hotels, Intercityhotels and other hotel brands), as CRO Consultant & Coach, I set up an in-house CRO programme, defined processes and enabled the e-commerce team to independently develop and analyse A/B tests – including complex tests on React-based SPAs. For IONOS (by 1&1) I worked as Conversion Manager & Adobe Target Engineer, trained the team in Adobe Target and presented test concepts up to C-Level.
My experience also includes the optimization of B2B and B2C platforms at companies such as XING E-Recruiting, Mobexo and AIDA Cruises. During my time as Interim Vice President Digital Business Development at AIDA Cruises, I set up an agile software development unit with 40 employees and was responsible for the company’s digital strategy.
Whether as a consultant, coach or interim manager – I support you in establishing conversion rate optimization as a sustainable competence in your company and achieving measurable success.
What my customers say: Success at first hand
“With Oliver’s help, we were able to establish conversion rate optimization as a structured programme and achieve a positive ROI after a short time.“
Andreas Höcherl
H World International
“Together, we carried out a broad-based yet specific analysis of the most important parameters and made a lot of improvements.“
Hansjörg Kunze
ScanHaus Marlow
“O. D. is a very experienced CRO freelancer with a strong technical background.“
Björn Seibert
IONOS
“Product development & implementation were very successful and brought new momentum & courage to the IT landscape at AIDA.“
Robert Röske
AIDA Cruises
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Answers to your most important questions about conversion rate optimization
Conversion rate optimization refers to the systematic improvement of websites and digital products with the aim of converting more visitors into paying customers or leads. The focus is on data-based analyses, user behavior and targeted tests to increase the efficiency of existing marketing and product measures.
In e-commerce, the conversion rate directly determines sales. Through targeted optimization, you can create more value from your existing traffic without investing additional advertising costs. CRO ensures sustainable growth, a better user experience and a stronger competitive position.
A CRO project begins with an analysis of current performance and user behavior. This is followed by the development of hypotheses, the implementation of A/B tests and the evaluation of the results. The insights gained are used to continuously improve the website or app. Close collaboration with internal teams is important here.
Web analysis tools such as Google Analytics or Adobe Analytics, A/B testing platforms such as AB Tasty, Optimizely or Adobe Target and UX research tools such as Hotjar or Mouseflow are used. This is supplemented by user surveys, heat maps and qualitative interviews to obtain a comprehensive picture of user behavior.
The first improvements can often be seen after just a few weeks, especially if targeted A/B tests are carried out. However, sustainable success is achieved through continuous optimization and anchoring CRO as a fixed process within the company.
As a CRO freelancer, I work closely and flexibly with your internal teams, transfer knowledge and establish sustainable processes. In contrast to many agencies, the focus is not on dependence on external service providers, but on empowering your team to optimize independently and successfully in the long term.
Get in touch now!
Let’s develop your growth potential together – contact me without obligation.
Oliver Drägert
Conversion Rate Optimization & Web Analytics Expert